- Case studies
- White papers
- Research reports
- Technical documentation
- Business/project plans and reports
- Direct email marketing campaigns
- Email auto-mailer/auto-responder series
- Campaign landing pages
- Company social media channel management
- Facebook, Twitter, Linked In, Google+
- Video scripts
- Company website development
- Search Engine Optimisation (SEO)
Most sales occur after 5-12 contacts with a potential customer.
Use a mix of blogs, white papers/reports, email series, campaign landing pages and social media marketing to acquire new leads and convert them into ongoing customers.